Skip to main content

MP Tracking Pixel support

MP Tracking Pixel helps Shopify merchants send storefront and checkout events to Google Analytics 4 with server-side event delivery.

The app combines Shopify Web Pixels, a managed collector, and the GA4 Measurement Protocol. You can choose which ecommerce events are sent, connect your GA4 Measurement ID and Measurement Protocol API secret, configure the item_id format for product matching, and use GA4 Realtime or DebugView while testing.

What you can do with the app​

Connect GA4​

Add your GA4 Measurement ID and Measurement Protocol API secret to create a Tracking ID.

MP Tracking Pixel currently supports one GA4 Tracking ID per store. When a Tracking ID is active, the app syncs a managed Shopify Web Pixel so selected Shopify customer events can be sent through the managed collector.

Choose ecommerce events​

You can send common Shopify ecommerce events to GA4, including product views, add-to-cart actions, checkout steps, purchases, and searches.

Improve product matching​

Choose the GA4 item_id format that matches your Google Merchant Center and Google Ads product data.

Enable storefront Google tag​

If you turn on Enable gtag.js on storefront, enable the Tracking snippet app embed in your Shopify theme. This loads Google tag code on the storefront and supports GA4 DebugView testing.

Browse guides​