Skip to main content

Quick setup guide for MP Tracking Pixel

Follow this guide to start sending Shopify customer events to Google Analytics 4.

Step 1: Open the app​

From your Shopify admin, open MP Tracking Pixel.

The dashboard includes a setup guide, monthly usage overview, and shortcuts for Tracking IDs and support.

Step 2: Add your GA4 Tracking ID​

Go to Tracking IDs and click Add tracking ID.

Enter:

  • Name: A label such as Primary tracking ID
  • GA4 Measurement ID: A value like G-ABC123DEF
  • Measurement Protocol API secret: The API secret from your GA4 web data stream

MP Tracking Pixel currently allows one Tracking ID per store.

Step 3: Choose ecommerce events​

In the Tracking ID form, review the Ecommerce events section.

Enable the Shopify events you want to send to GA4, such as product views, add-to-cart events, checkout events, purchases, and searches.

Step 4: Choose your GA4 item_id mapping​

Select the item_id format that matches the product IDs used by your Google Merchant Center feed or Google Ads setup.

The default option uses Shopify variant ID.

Step 5: Enable storefront Google tag if needed​

If you enable Enable gtag.js on storefront, open the Shopify theme editor and enable the Tracking snippet app embed.

This helps load Google tag code on the storefront and supports GA4 DebugView testing.

Step 6: Save and wait for sync​

Click Save.

After creating, updating, activating, or deactivating a Tracking ID, storefront sync may take 2-5 minutes.

Step 7: Verify events in GA4​

Open your storefront and trigger a few actions, such as viewing a product, adding it to cart, starting checkout, or completing a test order.

Then open Google Analytics and check Realtime or DebugView.

Setup checklist​

  • GA4 Measurement ID added
  • Measurement Protocol API secret added
  • Ecommerce events reviewed
  • GA4 item_id mapping selected
  • Tracking snippet app embed enabled if gtag.js is enabled
  • Tracking ID is active
  • Storefront actions tested in GA4 Realtime or DebugView