Tracking IDs in MP Tracking Pixel

A Tracking ID connects your Shopify store to a GA4 destination.

Use the Tracking IDs area to add your GA4 Measurement ID, save your Measurement Protocol API secret, choose ecommerce events, control whether the Tracking ID is active, and configure storefront gtag.js.

MP Tracking Pixel currently supports one Tracking ID per store.

📄️Add Tracking ID

Add a GA4 Tracking ID in MP Tracking Pixel using your Measurement ID, Measurement Protocol API secret, ecommerce events, gtag.js setting, DebugView mode, and item_id mapping.

📄️Edit or deactivate

Manage a GA4 Tracking ID in MP Tracking Pixel, including editing settings, activating or deactivating event delivery, deleting a Tracking ID, and understanding storefront sync time.

📄️Configure events

Choose which Shopify customer events MP Tracking Pixel sends to GA4, including product views, add to cart, checkout steps, purchases, and searches.

📄️item_id mapping

Choose the GA4 item_id format in MP Tracking Pixel so Shopify events match your Google Merchant Center or Google Ads product data.