How to configure ecommerce events
MP Tracking Pixel lets you choose which Shopify customer events are sent to GA4.
Available events
The app can send these ecommerce events:
| Shopify event | GA4 event |
|---|---|
| Collection viewed | view_item_list |
| Product viewed | view_item |
| Product added to cart | add_to_cart |
| Product removed from cart | remove_from_cart |
| Cart viewed | view_cart |
| Checkout started | begin_checkout |
| Checkout shipping info submitted | add_shipping_info |
| Payment info submitted | add_payment_info |
| Checkout completed | purchase |
| Search submitted | search |
Change event settings
- Open MP Tracking Pixel.
- Go to Tracking IDs.
- Open your Tracking ID.
- In Ecommerce events, turn events on or off.
- Click Save.
Recommended setup
For most stores, keep the default ecommerce events enabled so GA4 can receive the full shopping journey from product discovery to purchase.
If your monthly event usage is high, review less critical events first before disabling checkout or purchase events.