Why are events not showing in GA4?

If events are not appearing in GA4, work through this checklist.

Check the Tracking ID

1. Open MP Tracking Pixel.
2. Go to Tracking IDs.
3. Confirm that your Tracking ID is Active.
4. Confirm that the GA4 Measurement ID starts with G-.
5. Confirm that the Measurement Protocol API secret is saved.

Check event settings

Open the Tracking ID and make sure the event you are testing is enabled in Ecommerce events.

For example, if you are testing add-to-cart behavior, Product added to cart must be enabled.

Wait for storefront sync

After saving or changing a Tracking ID, wait 2-5 minutes before testing again.

Test real storefront behavior

Open your live storefront and trigger the event yourself.

Some checkout events only fire when a buyer reaches the matching checkout step.

Check usage limits

If monthly usage has reached a limit, MP Tracking Pixel may prioritize checkout or purchase events and block less critical events.

Check GA4 timing

GA4 Realtime and DebugView are useful for testing, but events can still take a few minutes to appear.