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Best practices for trust badges and product labels

Trust badges and product labels work best when they are clear, helpful, and easy to notice without distracting customers.

Use this guide to make them more effective on your Shopify store.

Best practices for trust badges​

Place badges near buying actions​

Trust badges are most useful when customers see them before making a purchase decision.

Good placements include:

  • Below the Add to cart button
  • Near the Buy it now button
  • Near shipping information
  • Near payment or guarantee messages

Use only the most relevant badges​

Avoid showing too many badges at once.

Choose badges that match your actual store policies, such as:

  • Secure checkout
  • Free shipping
  • Money-back guarantee
  • Fast delivery
  • Easy returns
  • Customer support

A smaller set of relevant badges is usually more effective than a long list.

Keep the design consistent​

Customize badge size, spacing, font, and color so they match your theme.

Make sure the badges feel like part of your storefront instead of a separate element.

Check desktop and mobile​

Always preview your badges on both desktop and mobile.

On mobile, badges should be readable without taking too much vertical space.

Be honest and accurate​

Only use badges that reflect real policies or benefits your store provides.

For example, do not show a free shipping badge unless free shipping is actually available.

Best practices for product labels​

Use labels for important messages​

Product labels should help customers quickly understand why a product matters.

Common label ideas include:

  • Sale
  • New arrival
  • Best seller
  • Limited offer
  • Organic
  • Trending
  • Staff pick
  • Low stock

Keep label text short​

Short labels are easier to read on product images.

Good examples:

  • Sale
  • New
  • Hot
  • Best seller
  • Limited
  • Organic

Avoid long text that becomes hard to read, especially on mobile.

Choose strong contrast​

For text labels, make sure the text color and background color are easy to read.

Examples:

  • White text on red
  • Black text on yellow
  • White text on dark green
  • White text on black

Avoid covering important product details​

Place labels where they do not hide the product image.

Common safe positions include:

  • Top left
  • Top right
  • Bottom left
  • Bottom right

Use margins to fine-tune the label position if needed.

Use conditions carefully​

Use display conditions to keep labels relevant.

For example:

  • Show Sale only on discounted products
  • Show New arrival on products with a new tag
  • Show Best seller on selected products
  • Show campaign labels only during selected dates

Avoid too many labels at once​

Too many labels can make product images look crowded.

Use the most important label for each campaign or product group.

Check timing before campaigns​

If you schedule labels by date, check the start and end dates before your campaign begins.

Date ranges use your Shopify store timezone.

Final checklist​

Before publishing, check that:

  • Badges and labels match your store policies
  • Text is short and readable
  • Colors have enough contrast
  • Size looks good on desktop and mobile
  • Labels do not cover important product details
  • Display conditions are correct
  • Scheduled labels use the right date range