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MP Trust Badges & Labels Privacy Policy

Last updated: August 5, 2026

This Privacy Policy explains how Merchant Playbook ("Merchant Playbook", "we", "us", or "our") collects, uses, shares, and protects information when a Shopify merchant installs or uses MP Trust Badges & Labels (the "App"), or contacts us through our support website and related support channels.

MP Trust Badges & Labels helps Shopify merchants display trust badges, product labels, store policy messages, payment and shipping highlights, promotional labels, and other visual storefront messages.

1. Information we collect​

When you install, access, or use the App, we may collect or process the following information:

  • Shopify store information, such as shop name, myshopify domain, store domain, store ID, country, currency, locale, and plan information
  • Store owner information made available by Shopify, such as name, email address, phone number, and business address
  • Staff or contributor-related technical information made available through Shopify permissions, such as email address, IP address, browser, and operating system
  • Product and collection information used to create display rules for badges and labels
  • Product tags, product identifiers, collection identifiers, and rule settings used to determine where labels appear
  • Theme, app embed, app block, and Online Store page information required to install, configure, troubleshoot, or display the App
  • Badge and label content, styles, placement settings, display rules, and other configuration data you create in the App
  • App installation, authentication, session, usage, error, log, and diagnostic information
  • Support information you choose to send us, such as messages, screenshots, feature requests, and contact details

2. Information we do not intentionally collect​

The App is designed for storefront display and merchandising. It is not designed to collect shopper personal information directly.

We do not intentionally collect or store:

  • Shopper names, email addresses, phone numbers, shipping addresses, or billing addresses
  • Order details or payment card information
  • Shopify account passwords or login credentials
  • Sensitive personal information unless you voluntarily include it in a support request

Because Shopify permission scopes can include broader data categories than the App actively uses, some information may be technically available to the App even when it is not needed for App functionality. We limit our collection and use to what is reasonably necessary to provide, secure, support, and improve the App.

3. How we collect information​

We collect information from:

  • Shopify, when you install, authenticate, configure, or use the App
  • Your use of the App dashboard, app embeds, app blocks, and storefront display features
  • Your device or browser through logs, cookies, analytics, and similar technologies
  • Direct communications with you, including email and support requests
  • Service providers that help us operate, host, secure, analyze, or support the App

4. How we use information​

We use this information to:

  • Provide, operate, maintain, and secure MP Trust Badges & Labels
  • Display badges and product labels according to your settings
  • Save and sync App configuration across your Shopify store
  • Enable theme app embeds, app blocks, Online Store integrations, and display rules
  • Troubleshoot storefront display, theme, product, collection, and compatibility issues
  • Respond to support requests and feature requests
  • Monitor performance, diagnose errors, prevent misuse, and improve reliability
  • Communicate with you about the App, including service, support, product, and administrative messages
  • Comply with legal obligations and enforce our rights

5. Cookies, analytics, and logs​

We may use cookies, log files, analytics tools, and similar technologies on our website, support pages, App dashboard, and related services.

These technologies may collect technical information such as IP address, device type, browser type, operating system, referring pages, timestamps, and interactions with the App or website. We use this information to operate the service, improve performance, understand usage, detect errors, and maintain security.

Where required by law, you may manage cookie or tracking preferences through your browser, Shopify settings, or consent tools made available on the relevant website or store.

6. Shopper data and storefront visitors​

The App displays visual elements on Shopify storefronts. It does not require shopper accounts, order history, or checkout information to provide its core features.

When shoppers visit a storefront where the App is enabled, our systems or service providers may process limited technical request information, such as IP address, user agent, request URL, timestamps, and diagnostic logs, for hosting, delivery, security, and troubleshooting purposes. We do not use this technical information to build shopper profiles or sell shopper personal information.

Merchants are responsible for providing their own storefront privacy notices and for configuring Shopify customer privacy settings as required by applicable law.

7. Shopify and third-party services​

MP Trust Badges & Labels operates inside the Shopify ecosystem and may rely on Shopify APIs, app embeds, theme app blocks, hosting providers, analytics, email, and support tools.

Your use of Shopify and third-party services is subject to their own privacy policies and terms.

8. How we share information​

We do not sell personal information.

We may share information only with:

  • Shopify, as required for the App to operate within the Shopify platform
  • Hosting, infrastructure, database, analytics, error monitoring, email, and support providers that help us operate and support the App
  • Professional advisers, authorities, or other parties when required by law, legal process, security needs, or to protect rights
  • Another entity in connection with a merger, acquisition, financing, reorganization, or sale of business assets, subject to appropriate protections

Service providers are authorized to use information only as needed to provide services to us or as otherwise permitted by law.

9. Data retention and deletion​

We retain information for as long as needed to provide the App, support merchants, maintain security, resolve disputes, comply with legal obligations, and keep legitimate business records.

If you uninstall the App, we will delete or anonymize store-specific App data within a reasonable period, unless we are required or permitted to retain certain information for legal, security, accounting, dispute-resolution, or compliance purposes.

We also respond to Shopify's mandatory privacy compliance webhooks, including:

  • customers/data_request
  • customers/redact
  • shop/redact

Because the App does not intentionally store shopper personal information, customer-level requests will generally confirm that we do not hold shopper personal data for the relevant customer. For shop-level deletion requests, we delete or anonymize store data as required by Shopify and applicable law.

10. International transfers​

Merchant Playbook is based in Vietnam, and our service providers may process information in Vietnam, the United States, Canada, the European Economic Area, or other countries. These countries may have data protection laws different from those in your jurisdiction.

Where required, we use appropriate safeguards for international transfers of personal information.

11. Your choices and rights​

You may uninstall the app from your Shopify admin at any time.

Depending on your location, you may have rights to request access, correction, deletion, portability, restriction, objection, or withdrawal of consent regarding your personal information.

To exercise privacy rights, contact us using the details below. We may need to verify your identity and your authority to act on behalf of the relevant Shopify store before fulfilling a request.

If you are a shopper of a Shopify merchant using the App, please submit privacy requests directly to that merchant. We process any merchant customer information, if applicable, on behalf of the merchant and in accordance with Shopify's privacy request process.

Where GDPR, UK GDPR, or similar laws apply, we process personal information based on one or more legal bases, including:

  • Performance of a contract, to provide and support the App
  • Legitimate interests, such as security, troubleshooting, service improvement, and business operations
  • Compliance with legal obligations
  • Consent, where required for certain communications, cookies, or optional features

13. California privacy notice​

We do not sell personal information and do not share personal information for cross-context behavioral advertising.

California residents may have rights to know, access, correct, delete, and limit certain uses of personal information, and the right not to be discriminated against for exercising privacy rights. To submit a request, contact us using the details below.

14. Children​

The App is intended for Shopify merchants and business users. It is not directed to children, and we do not knowingly collect personal information from children.

15. Security​

We use reasonable technical and organizational measures designed to protect information from unauthorized access, loss, misuse, alteration, or disclosure.

No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

16. Changes to this policy​

We may update this Privacy Policy from time to time to reflect changes to our practices, technologies, legal requirements, or business operations. The updated version will be posted on this page with a revised "Last updated" date.

17. Contact​

For questions, requests, or complaints about this Privacy Policy or our privacy practices, contact:

support@merchantplaybook.com